When it comes to marketing your business, there’s more than Meta.
There are so many great options for marketing your business that don’t include Instagram and Facebook. If you’re not using any of them yet, 2024 should be the year to try them.
Email Marketing
Email marketing is one of the most effective ways to market your business. Unlike social media platforms, you’re not at the mercy of ever-changing algorithms. I’ve had fantastic email marketing results with clients over the last few years.
Customers (or potential customers) have given you their email address and permission to drop into their inbox. Email is the perfect platform for more detailed information; social media works best with short-form content. People don’t expect to read long captions along with an Instagram or Facebook post, but when people get emails, they anticipate that more reading might be required.
Email marketing allows you to reward your customers for their loyalty by adding exclusive offers, discounts or early access for email subscribers only. If you don’t have an email list yet, make this a top priority for 2024!
TOP TIP: Don’t spam your subscribers with too many emails; this is a sure way to get them to hit the ‘Unsubscribe’ button!
Blog posts
Blog posts are a great way to market your business. They allow you to give more detail about your products and provide value to your customers (or potential customers). Blog posts also don’t have the same shelf life as social media content, blog posts that are years old can still resurface on search. Blogging is not dead!
Not sure what to blog about? Think about the most frequently asked questions you get and answer them. Really dive into a product; what are the benefits of it, and how can your customers get the best results from using it? If this doesn’t work for your business think about ways you could make this content fit.
An added bonus; Google LOVES fresh content on your website.
A website
Passing on having a website in favour of Facebook or Instagram is a big ‘no-no’. Having your own website puts you in control; you own it and you don’t have to worry about the service being down, or disappearing altogether. If there are ever any server problems your host is contactable and will work to get your site back online asap!
Plus, there is only so much information you can put on a social media platform. Lots of people still want to check out your business through a website.
Video
Like or not, video is here to stay! Making videos for your business doesn’t mean you need to show your face on camera, but video has proven a much more engaging format than static posts.
The great thing about YouTube, should you opt for this, is that Google own it. This means if you use keywords effectively then your videos will come up on Google search.
Start a podcast
Podcasts have had a revival over the last few years and I’m here for it. Podcasts are great for service based businesses; an ideal way to impart knowledge and position yourself as an expert in your field.
Other Social Media Platforms
Sometimes it’s easy to forget there’s more to the world of social media than Instagram and Facebook…but there is!
Pinterest (although not technically a social media platform, but more a visual search engine) remains one of the best options to drive traffic to your website. And TikTok continues to be a popular app with 1 billion global active users and they use it for an average of 90 minutes each day!
Are you currently using any of these methods for marketing your business?
